With the advancements in technology and the economy, there are numerous ways to attract customers to restaurants, both directly and indirectly, online and offline. Today, Vregi Lite will present some common and popular methods that restaurants are using to increase and attract customers:

Promotional Campaigns

Implementing promotional campaigns is a widely adopted and immediately effective way to increase foot traffic to a restaurant. Some of the hottest trends in promotional campaigns that you can apply right away include:

• Food challenge to finish a giant meal within a specified time frame
• Fixed promotional programs during a specific time slot on a single day of the week
• Offering complimentary new products when purchasing an item from the menu
• Massive discounts for any item on the menu
• Group discounts, for example: buy 4 get 1 free

Membership Card Issuance

Creating marketing campaigns to attract new customers is essential, but retaining loyal customers is equally important. Encourage repeat visits to your restaurant by providing benefits to loyal customers. Issuing membership cards is a common practice among many restaurants in Vietnam. Additionally, create a tiered membership ranking based on spending levels. This means that customers who spend more at the restaurant will receive greater discounts.

Introducing Unique Signature Dishes or Cooking Styles

To leave a lasting impression on customers, restaurants must have a unique selling point that sets them apart from competitors in the same segment or industry. One of the simplest ways is for the restaurant to create signature dishes that are unavailable elsewhere, or to have a cooking style with secret recipes that no other restaurant can replicate. In this case, customers will visit the restaurant specifically to enjoy these signature dishes because they are not available elsewhere.

Designing Industry Standard Restaurant Websites

Almost everyone owns a smartphone with internet connectivity, allowing them to search for anything online. Therefore, creating a website is the simplest and most effective way to showcase your restaurant online. A standard restaurant website should feature prominent content such as: information about unique features, story, menu, prices and special combo deals, restaurant space, etc. Having a website not only makes it easier for customers to find your restaurant but also enhances the professionalism of your establishment.

Also, don’t forget to choose useful POS software to facilitate convenient and efficient restaurant operations, order management, and overall restaurant management with Vregi Lite. Additionally, we are always ready to build a standard, beautiful, and professional website for your restaurant to attract diners.